It is three weeks old and still not out of the labs but Google+ already boasts over 10 million users. What's drawing in the new fans?
Unabashed imitation of Facebook's key inventions and a clutch of great innovations of its own.
Here's a feature by feature comparison of the newest social networking rivals.
Posts vs Wall
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A blatant copy: G+ posts are styled like FB's except one addition: you can disable reposts (they're like retweets) and comments right there.
Stream vs News Feed
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Remove the signature Facebook Blue and you can't tell Stream from Feed. Imitation is the best form of flattery. Or maybe an admission Google couldn't think better?
Circles vs Lists
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A winner for G+. 'Circles' are groups to categorise people you know and share posts, feeds or photos exclusively. Basic Circles like 'Friends' and 'Family' are preloaded but you can create your own. (Think 'work monsters'). Compared with this, FB's Lists is plain boring.
Hangout vs Video call
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The cracker. Hangout allows up to 10 people to video chat together. Tiny feeds of buddies line up the bottom of your screen with a big image of the person talking. There's a window for text chats and a button for watching YouTube . FB's latest one-on-one video chat just doesn't make the cut.
+1 vs Like
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There is something about saying I 'Like' that just isn't in I '+1'. But Google is using it to make its search social too.
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